About · LUX

We’re reimagining
the chair.

LUX builds the smart mirror for the modern salon — AR styling, gesture controls, and fleet management, in one piece of hardware that disappears into the room.

The story

We started behind the chair.

The mirror is the most-used object in any salon. Every consultation, every reveal, every “what do you think” happens in front of it. And yet, in a decade where every other surface in the salon — the booking software, the POS, the inventory system — has been digitized, the mirror itself has stayed exactly the same.

LUX was founded by a hardware designer and a barber who’d spent a year of weekends sketching what the chair-side computer of the future could look like. The answer wasn’t a tablet on a stand. It wasn’t a phone. It was the mirror itself — awake when you need it, invisible when you don’t.

Two years and twelve pilot salons later, that’s the product we’re shipping.

House rules

What we believe.

Durability
The chair is the office.
We build for the salon environment first — humidity, motion, repetition, light. If it doesn't survive a Saturday rush, it doesn't ship.
Silence
Disappear when idle.
A mirror should be a mirror until you ask it to be something else. No screensavers, no notifications, no noise. Wake on intent. Sleep on exit.
Craft
Hands stay on the client.
Every interaction is designed around the working stylist. Gestures, not menus. Glances, not screens. Craft, not configuration.
Ownership
The data is yours.
Client previews never leave the salon network without consent. Aggregated insights belong to the business that earned them.

Timeline

How we got here.

From kitchen-table sketches to a production mirror you can reserve today.

2024
Founded after a year of weekends in barbershops across the Bay.
2025
First production mirror installed at a pilot salon in Oakland.
Q3 2025
12-salon pilot across California and New York wraps.
Q4 2026
Public reservations open. First fleet ships.

Team

The people behind LUX.

Julian Martinez
Founder · Owner/CEO
Leads LUX — product direction, partnerships, and the salons we build for.
Douglas Richardson
Co-founder · CTO
Leads engineering across the platform: mirror firmware, cloud, and the apps salons run on.
Michael Brensinger
Co-founder · CBO
Leads the business — go-to-market, pricing, and salon partnerships.