About · LUX
We’re reimagining
the chair.
LUX builds the smart mirror for the modern salon — AR styling, gesture controls, and fleet management, in one piece of hardware that disappears into the room.
The story
We started behind the chair.
The mirror is the most-used object in any salon. Every consultation, every reveal, every “what do you think” happens in front of it. And yet, in a decade where every other surface in the salon — the booking software, the POS, the inventory system — has been digitized, the mirror itself has stayed exactly the same.
House rules
What we believe.
- Durability
The chair is the office.
We build for the salon environment first — humidity, motion, repetition, light. If it doesn't survive a Saturday rush, it doesn't ship.
- Silence
Disappear when idle.
A mirror should be a mirror until you ask it to be something else. No screensavers, no notifications, no noise. Wake on intent. Sleep on exit.
- Craft
Hands stay on the client.
Every interaction is designed around the working stylist. Gestures, not menus. Glances, not screens. Craft, not configuration.
- Ownership
The data is yours.
Client previews never leave the salon network without consent. Aggregated insights belong to the business that earned them.
Team
The people behind LUX.
Julian Martin
Founder · Owner/CEO
Leads LUX — product direction, partnerships, and the salons we build for.
Douglas Richardson
Co-founder · CTO
Leads engineering across the platform: mirror firmware, cloud, and the apps salons run on.
Michael Brensinger
Co-founder · CBO
Leads the business — go-to-market, pricing, and salon partnerships.
We’re a small team in Wyomissing and remote. Want to join us? Get in touch.
Register interest
See what we built.
In your salon.
Interest only · No commitment